Starbucks VIA Ready Brew is for all of the times that you can’t run out to Starbucks to get a good cup of coffee. Starbucks VIA is perfect for red-eye flights, working late, when you’re in a meeting or when you’re just relaxing at home and don’t want to make a full pot. Starbucks VIA has the body, aroma and flavor you expect from Starbucks because it’s made with the same high-grown arabica beans as our other coffees. It’s 100% natural roasted coffee, microground to release its rich, intense flavor. And it’s ready when you are, anytime and anywhere, simply by adding hot or cold water or milk.