12 weeks of freshness (from wash until wear). Safe for all colors, fabrics and loads. Great for active wear and towels. HE compatible. www.downy.com. www.downy.ca. Talk to Downy 1-800-688-Soft (7638) or visit us at www.downy.com/www.downy.ca. Bottle made from 25% or more post-consumer recycled plastic.