A gluten free product. Fat free. Non GMO Project verified. nongmoproject.org. Enriched long grain rice. Naturally aromatic. Grown by Families for Families: Riceland means American rice, grown by our co-op's family farmers. Nutritious rice, healthful for your whole family. Versatile rice, a delicious part of diverse cuisines all over the world. That adds up to good rice - the smart, simple choice. Visit www.riceland.com for recipes, videos, and prep ideas. Questions? 1-855-Riceway. We grow Unite States. Grown in the USA rice.