Advanced Hair Series. New. Replenishment + double fullness (Youthful Vitality Shampoo and Conditioner versus flat, limp hair). Delicately cleanses while creating visible fullness. Weightless formula. At Dove we are dedicated to providing advanced and tailored care for specific hair needs. Dove Youthful Vitality is a range specifically designed for the needs of aging hair. Did you know? With age, hair loses essential nutrients. It can become drier, duller and seem thinner. Dove Youthful Vitality range helps replenish nutrients lost with age. Infused with Nutri-Collagen complex, it doubles the fullness (Youthful Vitality Shampoo and Conditioner versus flat, limp hair) and unveils youthful-looking hair. The sheer Youthful Vitality Shampoo helps give hair volume and an abundant appearance. Unveil beautifully rejuvenated hair: Soft. Radiant. Full-looking. Questions or comments? Call 1-800-761-DOVE (3683) or visit us at www.dove.com. Made in USA.