Replaces gray with highlights of natural color. For Men Only: Unlike most women's hair color, Grecian 5 doesn't dramatically change all of your hair with vibrant color. It turns gray hairs into subtle, natural-looking highlights. Highlights are a lighter shade of your own natural color - like the look you may get after being out in the sun all day. Gray is gone and your hair looks natural and healthy. Shampoos away gray in 5 easy minutes. Thick, rich formula won't drip. Made with natural ingredients. Lasts up to 6 weeks. Made and printed in USA.