Dietary Supplement. Since 1972. Advanced Botanical Fingerprint Technology. Supplying 3 active turmeric constituents (Curcuminoids: The active ingredients naturally present in authenticated turmeric rhizome). Standardized for 95% curcuminoids. Exclusively from turmeric rhizome. Holistically balanced. Herbal equivalent 5,000 mg. Discover turmeric's Critical 3 and trust the difference (See side panel for details). Vegetarian. Vegan. Gluten-free. The genius of Mother Nature in every bottle - just as she intended. The true value of a plant lies deep within it's natural holistic balance. - Frank D'Amelio, Sr., founder, Nature's Answer. With one of the most comprehensive herbariums in the world, Nature's Answer has identified Mother Nature's unique botanical fingerprint on over 800 plan reference standards. Utilizing Advanced Botanical Fingerprint Technology, these authenticated samples each serve as the standards by which all incoming raw materials are judged. Using carefully-controlled extraction techniques, we capture the holistic balance of each herb and the value is passed on to you, the consumer, who can be assured that the product in your hand is authentic, safe, effective, holistically balanced, and of course - Nature's Answer. The true nature of our standards go way beyond the herb. Turmeric-3 is a holistically balanced fingerprint supplying the Critical 3 Curcuminoids (Curcuminoids: The active ingredients naturally present in authenticated turmeric rhizome). 1. Bidesmethoxycurcumin. 2. Desmethoxycurcumin. 3. Curcumin. Full fingerprint intact (Nothing added, nothing subtracted). Super concentrated from 5,000 mg of turmeric rhizome. www.naturesanswer.com. For product information, call (800) 439-2324.