Fresh new look. Sea salt. Musco Family Promise: Making a good thing even better. - Nicolo Musco (Founder). Olive experts since the 18th century in sicily: Always family-owned and run. 100% grown and packed in Sunny California: Picked at the peak of freshness. America's favorite olive (Musco Family Olive Co. branded retail sales) for a reason: Finest quality guaranteed. No major food allergens. We care, and generate nearly zero waste: Over 2 billion gallons of water recycled.