Intense & smoky. Ethically sourcing. Batch roasted. Since 1971. Conservation International. Proud partners in ethical coffee sourcing since 1998. Find out more at starbucks.com/responsibility or conservation.org. The Story of French Roast: Muted with oil, the tumbling beans become eerily silent. A master roaster watches, knowing that if he pushes them a second too long, they’ll burst into flame. White smoke hangs down as the glistening beans turn ebony. This is French Roast and you can’t roast it darker. Straightforward, light-bodied with low acidity, and immensely popular since 1971, our darkest roast is adored for its intense smokiness. Tasting Notes: Intense & smoky. Smoky and singular, the pure, explosive flavor of our darkest roast. The Starbucks Roast: Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding your favorite is easy. Dark.: Full-bodied & bold. Starbucks FlavorLock packaging guarantees the fresh flavor of our coffees. Visit us at starbucks.com/coffee or call 1-800-Starbucks.