Dual-chambered ingredients combine for even, natural looking color in 30 minutes. Endless Summer Sunless Tanning Lotion looks different, because it is different! Here Are Three Reasons Why: Fast color development. This is the first and only sunless tanner that produces visible color in just 30 minutes, so you can quickly smooth out missed spots and streaking. The result is an even, flawless tan; Color so natural looking that no one will know it came from this bottle - unless you tell them! The pink lotion contains a protein complement that works with the proteins in your skin to enhance the color of your own natural skin tones, while accelerating color development; Smooth skin tans better, so we added Alpha Hydroxy and special moisturizers to help soften, smooth and hydrate your skin, preparing it for color development.