Daily care for color-treated or highlighted hair. Keeps color truer, hair healthier. Improves richness and shine or color. Gently cleanses without stripping hair. The Color Vive Gentle Shampoo Color-Saving System is specially formulated with a UV Filter for a brilliant level of care and protection. Objective tests show Color Vive retains up to 45% more of your hair color in the first week after coloring compared to an ordinary shampoo.