100 loads. For all machines including HE. Dirt Lift Action. 51% more loads vs 100 fl oz. Bright clean. Smart value. Laundry tips, samples and coupons! purex.com/e-newsletter. Got stain questions? purex.com/stain-guide. See Purex.com for ingredient list. Questions? 1-800-457-8739 or Purex.com. Made in the USA.