Regular soap can leave your skin dry. Olay Sensitive beauty bar is different. Olay Sensitive beauty bar is specially formulated with gentle lather, unscented moisturizers, and no dyes. With continued use, you'll have a moisturized feeling that outlasts your day. It goes beyond cleansing, delivering Olay deep moisturizers to the skin while helping to wash away dry surface skin, so you can be your best beautiful.www.Olay.com Contains 10X more moisturizers than regular soap for smoother skin Olay Sensitive beauty bar is gentler on skin than regular soap Rinses clean, leaving skin feeling light and breathable; Dermatologist-tested, unscented, and dye-free Delivers Olay deep moisturizers to the skin; MOISTURE OUTLAST®, 10x MORE MOISTURIZERS vs. regular soap for smoother skin