97.20% Natural. This wonderfully natural formula starts with coconut and sunflower oils to create a cleansing complex that is one of the most effective, gentle, and richly foaming available. Pomegranate and moringa seed extracts revitalize hair by removing buildup from over-exposure and replenishing moisture. Soy protein nourishes and strengthens while soy amino acids moisturize and adhere to hair fibers to lift and separate hair, leaving it naturally soft, shiny and full of volume. pH Balanced. Sodium lauryl/laureth sulfate free. Paraben free. Phthalate free. Not tested on animals.