Triple action (Whitens; deodorizes; deep cleans). High performance (To remove stains on white fabrics). HE for standard and HE machines (Follow HE washer manufacturers instructions for product dispensing). Regular bleach. Cloralen is the name used in the United States and Canada for the brand known as Cloralen in Mexico. www.cloralen.com. Questions or comments? cloralen(at)alenusa.com, www, cloralen.com, 800-615-3191. USA: Made in Mexico; Jamaica: Product of Mexico.