The Starbucks Roast: Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding your favorite is easy. Dark: Full-bodied & bold. The Story of Caffe Verona: This is a coffee of one true love, and three names. We created it just for a Seattle restaurant in 1975, naming it Jake's Blend. And people loved it. So many, in fact, that we Jake's Blend began hand scooping and blending it to order in our stores, where it was known as 80/20 blend, for the recipe. The love was so strong we finally made it official, calling it the Verona after the city that inspires so many. By any name, this is a thing of pure romance. Starbucks and the Starbucks logo are used under license by Nestle. Committed to 100% Ethical Coffee Sourcing in partnership with Conservation International. starbucks.com/social-impact. Starbucks Rewards: Let us treat you - join Starbucks Rewards today: starbucks.com/morestars.