Lets get one thing clear,PibbXtra is not a mainstreamsoft drinkbecause its not for mainstream people. Its awesome,incredible, unique spicy cherry flavor was made for awesome, incredible, unique people like you. So dont be fooled, although it may look likecola,PibbXtra breaks away from the typicalcolaflavor with an intense yetdeliciousspicy cherrysodathat becomes your favorite way to sip any time of the day. Enjoy a20oz bottlefull ofextra, uniqueflavorthatmakesPibbXtra,PibbXtra. If you know, you know.