We are driven by a simple belief: we can always make the world better. Proper nourishment allows us all to grow and thrive. At fairlife, we provide the health and vitality people need by starting with the wholesome simplicity of real cow’s milk. Sometimes you crave the classics. And fairlife YUP! Classic White single serve ultra-filtered milk is the perfect choice to satisfy that thirst for a refreshing white milk. fairlife YUP! is a line of boldly flavored, ultra-filtered milk. It takes our ultra-filtered, lactose-free fairlife milk and drenches it in flavor for an indulgent sweet fix. So, sip, drink and chug as you enjoy our delicious on the go, flavored ultra-filtered milk, wherever and whenever you want!