Naturally flavored with other natural flavors. Can help lower cholesterol (three grams of soluble fiber daily from whole grain oat foods, like fruity Cheerios cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Fruity Cheerios cereal provides .75 grams per serving). First ingredient whole grain. A whole grain food is made by using all three parts of the grain. All General Mills Big G cereals contain more whole grain than any other single ingredient. Box Tops for Education. We serve the world by making people love. We welcome your questions and comments generalmills.com. Naturally flavored, absolutely delicious. A bowl of fruit fun. With no artificial flavors or colors from artificial sources, and whole grain oats, the fun is that much sweeter for everyone. Whole grain 1st ingredient in every Big G General Mills cereal. Gluten free. Simply made. Grown. Milled. Toasted. No artificial flavors. No colors from artificial sources. Per 3/4 Cup Serving: 100 calories; 0 g sat fat (0% DV); 125 mg sodium (5% DV); 8 g sugars. 15 g whole grain per serving at least 48 g recommended daily. Exchange: 1-1/2 starch. Box Tops for Education. Proud sponsor of Celiac Disease Foundation. celiac.org. Based on Academy of Nutrition and Dietetics and American Diabetes Association criteria. This package is sold by weight, not by volume. You can be assured of proper weight even though some settling of contents normally occurs during shipment and handling. Partially produced with genetic engineering. Learn more at ask.generalmills.com. 100% recycled paperboard. how2recycle.info.