An employee-owned company. To your good health. Bob Moore. The heart of the wheat kernel. Wheat germ is the heart of the wheat kernel and has a delicious, nutty flavor. Use wheat germ in baked goods like cookies, muffins and bread, as breading for chicken and fish, and in meatballs and meatloaf. You can see our quality. Dear Friends, Forty years ago my wife, Charlee, and I founded Bob's Red Mill Natural Foods with the mission of bringing people back to basics with nutritious whole grains and minimally processed foods. Today, we take pride in offering high quality, wholesome foods like this wheat germ, so you can bring something truly special to the table. To your good health, - Bob Moore.