Dual-Chambered ingredients combine for even, natural looking color visible in 30 minutes. Endless Summer Sunless Tanning Lotion is Different, Here's Why: Fast color development. This is the first sunless tanner that produces visible color in just 30 minutes, so you can quickly smooth out missed spots and application errors for an even, flawless tan; Color so natural looking that no one will know you have a sunless tan - unless you tell them! A color activation in one chamber, the tanning agent in the other chamber and the proteins in your skin combine to create beautiful, natural looking color; Contains Alpha Hydroxy and special moisturizers to help soften, smooth and hydrate your skin.