Non-toxic. Removes tough stains. Safe for you, safe for the planet. What nasty things have you been flushing down your toilet? Don't answer that, just know that typical cleaners often contain dirty chemicals and fumes, not Lil' Bowl Blue. This non-toxic, biodegradable formula deep cleans toilets with natural lactic acid to get rid of tough stains + ring-around-the-rim, with a fresh smell that'll leave you - and your bowl - begging for more. Great cleaning comes naturally to us. Design for the environment. Never tested on animals. Made by and for people against dirty.