New everyday value. Now 25% more. 3 in 1 body, face & hands. 24 hrs+. Nivea for Men Maximum Hydration Body Lotion boosts the moisture level in the skin and intensively moisturizes. Specially formulated for men with dry skin, this lotion with Hydra-IQ technology absorbs in seconds with no greasy after feel. With: non-stop Hydra IQ technology; sea minerals. Benefit: all day moisturization; revitalizes skin. Non-Stop Hydra IQ 24 hrs+: Nivea's exclusive Hydra IQ technology supports skin's own hydration network to unleash deep, non-stop moisture that lasts more than 24 hours. Dermatologically tested. Questions? Comments? 1-800-227-4703.