New look & same great taste. Mission - The authentic tradition. We've balanced high fiber whole wheat with lower carbs and zero sugar for a wholesome, great tasting soft tortilla wrap that you can feel good about eating. Living an active lifestyle means making smart choices that you can feel good about. Our delicious high fiber, lower carb whole wheat tortilla wraps are the perfect choice. So get wrapping and enjoy these tasty tortillas with all your favorite recipes!