New! Ridges 2X as deep (Twice as deep as regular ridged potato chips). Inspired by Buffalo Wild Wings. Questions or comments? 1-800-352-4477. Weekdays 9:00 am to 4:30 pm Central time. Guaranteed fresh until printed date or this snack's on us. You know what tastes great on deep ridges? Chicken - and wing sauce - and chicken - and wing sauce. Facebook: Find us on: facebook.com/ruffles. Visit our website at fritolay.com.