New rich taste. Single origin. The mountains are a special place. It's where Green Mountain Coffee Roasters was born. It's where we developed our adventurous spirit and commitment to improving the lands through sustainably sourced coffee. We're driven to bring the world a richer, better cup of coffee. Be bold. Be alive. Grab a cup and get out there. Only Genuine K-Cup Pods are optimally designed by Keurig for your Keurig coffee maker to deliver the perfect beverage in every cup. Fair Trade Certified. Recyclable (not recycled in all communities) k-cup pods. peel, empty, recycle. Peel: Starting at puncture, peel and dispose. Empty compost or dispose of grounds. (Filter can remain). Recycle check locally (not recycled in all communities) to recycle empty cup. Visit Keurig.com/recyclable to learn more. Committed to 100% responsibly sourced coffee. www.Keurig.com/responsiblecoffee. Fair Trade Certified by Fair Trade U.S.A.