The original Pop-Up pastry in 1964, we set out to create a pastry that delivers fresh-from-the-oven taste - no oven required. The result? Our original Toast'em Pop-Ups with flavorful fillings and a tender crust, proudly made in the USA. Enjoy'em toasty or straight from the pack! Toast'em pop-ups. America's original pop-up pastry. This product stays fresh and delicious on your kitchen shelf. Flavor Kist. Quality Bakers Since 1923. Play hard. Snack easy. Crammed with flavor. Blasted with frosting. Ready for anything.