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Food that's awesome & easy. Breakfast sandwich. Ice cream sandwich. The Original Pop-Up Pastry: In 1964, we set out to create a pastry that delivers fresh-from-the-oven taste - no oven required. The result? Our original Ooast'em Pop-Ups with flavorful fillings and a tender crust, proudly made in the USA. Enjoy 'em toasty or straight from the pack! Toast'em Pop-Ups. America's original pop-up pastry. This product stays fresh and delicious on your kitchen shelf. Flavor kist. Quality bakers since 1923.