Alcohol free. New look. 99% germ kill. Reduces plaque bacteria. Helps prevent gingivitis. Freshens breath. Kills millions of germs that cause plaque, gingivitis and bad breath without the burn of alcohol. 24 hour protection with 24x daily use (Fights plaque & gingivitis). Use with Pro-Health products from Crest and Oral-B to promote healthy teeth & gums.