In 1999, we created Luna the first nutrition bar for women, and to inspire women to be bold and blaze their own trails, we created two break through initiatives: Lunafest, our film festival by, for and about women, and team Luna Chix, to inspire women in sport. Today, we offer Luna with irresistible flavors, nourishing energy, and uncompromising ingredients as an invitation to make your own breakthroughs happen, every day. - Kit Crawford, Co-owner of Clif Bar & Company. In 1999, we created Luna the first nutrition bar for women, and to inspire women to be bold and blaze their own trails, we created two break through initiatives: Lunafest, our film festival by, for and about women, and team Luna Chix, to inspire women in sport. Today, we offer Luna with irresistible flavors, nourishing energy, and uncompromising ingredients as an invitation to make your own breakthroughs happen, every day. - Kit Crawford, Co-owner of Clif