Get ready to rise up. When every new day brings a fresh opportunity, you need an antiperspirant that rises above the competition. With 48-hour Anti Sweat Protection, AXE Phoenix Antiperspirant Deodorant for men gives you dryness confidence, no matter what comes your way. Unset the alarm and let the revitalizing scent of crushed mint and energizing rosemary keep you fresh way past bedtime. Same exhilarating AXE Phoenix mens fragrance, fresh new look. But what's on the inside matters too. Bust odor and smell fresh for 48 hours with our first Dual Action Anti-Perspirant Stick. Our anti sweat deodorant formula keeps underarms super dry and super fresh. All day, all night – no matter what, you're ready. Take care of yourself and our planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials. At AXE, we believe that one of the keys to attraction is an irresistible anti sweat mens deodorant fragrance. That's why we're dedicated to giving you all the best tools to make sure that whenever opportunity comes your way, you smell your absolute best. From our antiperspirant for men sprays to our shower gels, our antiperspirants to our deodorants, we're doing everything we can to make sure no one gets left out of the attraction game. Welcome to the future. It smells amazing. New and upgraded AXE.