New! Arm & Hammer - The standard of purity. Whiter teeth in just 3 days (Data on file). Free of: artificial sweeteners; sodium lauryl sulfate; preservatives; parabens; dyes. Powered by 100% baking soda. Use: Helps to remove plaque for cleaner teeth. New Arm & Hammer Essentials puts more of the good stuff in our toothpaste! We removed the ingredients you don't want and replace them with more of the essential ingredients you need for a healthy, beautiful smile. Whiten + activated charcoal is made with: naturally sourced activated charcoal & calcium; pure baking soda to gently remove surface stains & whiten teeth; essential oils to freshen breath. Now you can get outstanding whitening & cleaning with no compromises! Clinically proven. At Arm & Hammer, we're a trusted brand that remains true to our simple beginning and fundamental principles. The Arm & Hammer Promise: We create products that you know and trust. We take care of the planet. We offset CO2 emissions by restoring forests through our partnership with Arbor Day Foundation. arborday.org. Certified Renewable Energy: Green-E: Made with 100% certified renewable energy. We give back to our communities. Through our Employee Giving Fund, we've given almost $ 11 million to local charities since the fund's start, and over 1,000 community service hours annually.