Enamel safe. Stain fighter. Removes 5x more surface stains (vs. ordinary, non whitening toothpaste after 2 weeks of continued use) with micro-polishing action. Micro-polishing action safely removes surface stains. Removes 5x more surface stains (vs. ordinary, non whitening toothpaste after 2 weeks of continued use). Save water turn off the tap while brushing. Recycle tube. Learn more at www.coltage.com/goodness.