Crest Pro-Health Toothpaste is uniquely formulated to provide protection against cavities, gingivitis, plaque, tooth sensitivity, tartar buildup, plus it freshens your breath. But it doesn't stop there. Crest Pro-Health Toothpaste also provides excellent whitening benefits too. The Smooth formula containing stannous fluoride protects 100% of the Whole Mouth* for a confident, complete clean. From Crest -- America's #1 Whitening Brand. ADA Accepted -- American Dental Association. *Reaches 100% of mouth surfaces and protects against plaque bacteria that lead to gingivitis