Cleans gently without irritating. Used in hospital nurseries. The daily prescription for healthy skin. Gently cleans baby's delicate skin and leaves it soft and smooth. It won't dry or irritate the way some soaps can. The special ingredient gently cleans while the emollients protect against dryness. Rinses easily and does not leave a soapy film. The pleasant fragrance leaves baby's skin smelling fresh and clean. Specially formulated for use on newborns.