New look. 7 moisturizers + 3 vitamins. Immediate hydration that lasts 24 hrs. For dry to extra dry skin. Nourish & soften for healthier looking skin. Helps stop dry skin before it starts. Aloe helps soothe & comfort the skin. Non-greasy. Dermatologist-tested. Sold by weight not volume. Exclusive formula. The makers of Gold Bond do not manufacture private label brands.