Hydrates to help reinforce surface structure & improve firmness. Natural shiitake complex. Now you can help make up for past sun damage by reducing the visible signs of aging, for younger looking skin! Aveeno Positively Ageless Restructuring Treatment Cream, with antioxidant Natural Shiitake Complex, helps fight the aging signs of sun damage, hydrating to actually help reinforce surface structure & improve skin firmness. In fact, in a clinical study, 97% of women showed improvement in the firmness or elasticity of their skin in just 4 weeks. In addition, women showed: a firmer, more lifted look; a more defined jaw line; improved skin elasticity on face and neck; reduced appearance of wrinkles. The sun damage accumulated throughout your life has developed into the first signs of aging - fine lines around the eyes and forehead, uneven tone, and brown spots. The Aveeno Positively Ageless collection with Active Naturals Natural Shiitake Complex helps improve the visible signs of aging. First cultivated in Asia over 1,000 years ago, Shiitake mushrooms were recognized by ancient herbalists for their medicinal purposes. Aveeno has captured the beauty-enhancing benefits of Shiitake mushrooms in formulas that have been shown to enhance skin's youthful appearance. Dermatologist recommended for over 60 years. Made in Canada.