Permanent color. 100% Ammonia-free. Express yourself fearlessly with permanent color that won't trash your hair! Indulge your color desires again and again. You can't go wrong with color this right! Herbal Essences Bold 'n Brilliant Color Gel with pure color extracts and 6 breathtaking botanicals drenches hair with the Bold 'n Brilliant color you crave. And grays - they don't stand a chance! Exclusive Continuous Conditioning Gloss damage-proofs your brilliantly colored hair with 6 weekly treatments. Protect and seal in that bold shiny color for a wow look and felt that lasts! What's more, the exclusive ammonia-free formula fills your senses with the Herbal Essences fragrance you love. Your Herbal Essences Color Kit Contains: Bold n' Brilliant Color Gel; Developing Creme; Continuous Conditioning Gloss specially formulated for brunettes; Professional colorist gloves; Easy-to-Follow instructions. For best results, stick within 1 to 2 shades of your current color. Made in USA.