Beautiful natural tan builds with each use. Mistake-proof, customized results you control. An innovation from the L'Oreal Laboratories, Sublime Bronze Gradual Self-Tanning Lotion delivers just a hint of color with each application, allowing you to control how deep you want your tan to be for perfect customized results. Results: Patented formula with self-adjusting technology builds the perfect tan for you. Customized 100% natural-looking sunless tan builds gradually over time.