African Violet. Level 3 Permanent. Brightens your natural color. Low ammonia - Won't dry out hair. Blends away gray. Now you can permanently enhance and brighten your own natural hair color without dramatically changing your color. Lumia gives you fresh, rich color that looks natural, not artificial. And because it's a natural-looking color, roots are less visible. Lumina is low in ammonia and contains fragrant floral extract, so it's pleasant to use. Lumia has nourishing conditioners so it won't dry out your hair. It leaves hair feeling healthy, soft and naturally shiny. Lumia is easy to use - the thick, rich creme spreads easily and stays in place. Why is Lumia for me? I want to enhance and brighten up my hair color. I want long-lasting color with minimal roots. I want results that are more visible than semi-permanent (Level 2) haircolor. Created by Garnier. Trust your haircolor to an expert. 50 Years of haircolor experience. Innovative products using the latest technologies and enriched with natural ingredients. Always guaranteed to deliver beautiful color, leaving hair shiny and healthy-looking.