No. 1 metallic brand (In the U.S. based on IRI Mulo dollar sales for the 52 weeks ending 11/01/2020). Say goodbye to boring colors! Selfie-ready with Metallics. Head-turning radiance & color that lasts! For all hair textures. For a multi-dimensional metallic look! Boost your hair color with unique metallic radiance! Anti-fading effect for long-lasting colors. With metallic-shine booster for cool, shimmering tones. Got2b Selection Guide: 1 Wash; Up to 3 washes; 12-15 washes; Permanent.