With over 75 years of expertise, we've blended the best of old and new to give modern gentlemen a well-groomed look. Since 1937. New. A discerning gentleman knows a quality product when he sees it. Suave understands this. Heritage Edition combines our enduring formulations with today's hard-working ingredients to bring you a vintage inspired men's grooming line with a contemporary twist. This soft, Classic Styling Pomade gives you pliable hold for molding and definition. If provides just the right amount of sophisticated shine for a smooth finish. Salon proven to define as well as Redken for men (vs. Redken Polish Up Pomade for Men. Redken and Polish Up are registered trademarks of L'Oreal USA Creative, Inc.). Questions? Call 1-800-782-8301. Jar coded for recycling. Made in Canada.