Enriched macaroni product. Made with quality wheat. Simply perfect pasta since 1916. Did you know? The wheat used to make many of our American Beauty products comes from durum wheat grown in North America, some of the best wheat in the world. Our pasta is simple and quality wheat is an essential ingredient. We understand that life can be complicated and that a simple home-cooked meal made with quality ingredients can help you get through your day with a smile. Tonight we pasta!