Naturally aromatic. Imported. Since 1947. Basmati Rice is an extra long, slender grain of white rice cultivated in the fertile Punjab region of South Asia. Known for the wonderful aroma it releases during cooking and for its unique taste, Basmati Rice cooks up light and fluffy and is perfect for pilafs or side dishes eaten with curries, chicken, meat dishes or stews. www.vigofoods.com. Product of Italy.