No artificial flavors. Lay's Signature Potatoes: Tasty flavor serious crunch. Tangy crunch. fritolay.com. lays.com. Facebook Twitter. SmartLabel: Scan for more food information or call 1-800-352-4477. Find us on lays.com. Questions or comments? 1-800-352-4477 Mon-Fri 9:00 am to 4:30 pm CT / email or chat at fritolay.com.