Guaranteed fresh until printed date. Flavor inspired by one of our employees - Samuel Oliveros. I chose Pico de Gallo because it's a flavor that I see many people enjoying in my part of the United States. I thought a chips and salsa combination would be great since chips and salsa alone are very popular. I also chose cilantro to add an authentic kick to the whole idea. I am so excited for everyone to try my new flavor! - Samuel Oliveros. Find us on: facebook.com/lays. No artificial flavors. No preservatives. Visit our website (at) fritolay.com.