No artificial preservatives, colors or flavors. Bread is a low fat, cholesterol free food. 0 grams of trans fat per slice. 35% less sodium than enriched white bread. 5 x the fiber than enriched white bread. 40 calories per slice. No high fructose corn syrup. No 1 selling variety brand in the US (Nature's Own Brand Breads are the no. 1 selling soft variety breads based on the unit sales numbers reported by syndicated IRI data for the total US). Our Quality Pledge: The Bakers of Nature's Own have been baking bread since 1919 and are committed to providing you with the highest quality baked foods. Nature's Own breads are made with premium ingredients that are carefully combined in our special recipes and then baked to perfection in our ovens. If the Nature's Own name is on the package, you're certain to find great-tasting breads inside! Also look for delicious breads and rolls under our Cobblestone Mill Brand. Enjoy! From the Flowers Family of Bakers. Nature's Own 40 Calorie White Bread: 175 mg of sodium and 5 grams of fiber per 50 grams. Our Regular Bread: 270 mg of sodium and 1 gram of fiber per 50 grams. Bromate free. Go with the grain.